"As someone that has worked in marketing my whole life, you often release a tester product to see how the market responds before committing to a full run...... An album debuting at number seven for a brand that has been 'deleted from the market' for ten years Is certainly a strong indication, from a business $ point of view, that the product is worth investing in! Just saying."

Given the promotion..I mean I certainly didn't expect the flooding of the media that occurred, a No7 debut would have been a disappointment imo.  Just keepin it real.

 

Also consider that the front bench will be wiped out in less than three months,